About Department of Marketing
Department of Marketing
The Department of Marketing at Chittagong Independent University prepares students to excel in the dynamic world of business through a comprehensive and industry-oriented curriculum. The program develops strong foundations in consumer behavior, branding, digital marketing, sales management, and market research, while emphasizing innovation, critical thinking, and ethical business practices. Through experiential learning, case studies, internships, and engagement with industry professionals, students gain practical insights and real-world exposure. The department nurtures future marketing leaders, entrepreneurs, and strategic decision-makers equipped to respond to evolving market demands and contribute effectively to local, national, and global business environments.
Vision & Mission
Vision:
To create value for students, businesses, and society through the advancement of knowledge in marketing and relevant research.
Mission:
| M1 | To produce the marketing graduates with sufficient knowledge and skills in marketing and its practices. |
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| M2 | To advance the knowledge of marketing through relevant and contextual research. |
| M3 | To integrate Sustainable Development Goals (SDGs) in all aspects of teaching, learning, and research with regard to the marketing. |
| M4 | To foster the culture of innovation and entrepreneurship in line with The Fourth Industrial Revolution (IR 4.0). |
| M5 | To engage with community, alumni, industry, and all other stakeholders. |
Program Education Objectives (PEOs)
| PEO1 | Integrative knowledge in Marketing and different functional areas of business within the context of sustainability: The students are expected to be able to exhibit an appropriate blend of knowledge in the field of marketing as well as to integrate knowledge of different functional areas of business in order to solve the complex and ambiguous problems. |
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| PEO2 | Strategic planning and problem solving skills: The students are expected to be able to evaluate business environment and devise strategies for responding threats and opportunities. |
| PEO3 | Ability to motivate and build high-performing teams: The students are expected to be able to motivate and work with colleagues, partners, and other stakeholders to achieve the organizational objectives. They will be able to build and sustain high-performing teams by infusing a variety of perspectives, talents, and skills. They should also be able to foster collaboration, communication and adaptability in helping organization excels in a changing landscape. |
| PEO4 | Assessing and creating entrepreneurial opportunities: The students are expected to be able to recognize entrepreneurial avenues for new business ventures and evaluate their potential for business success. They will also be able to understand the salient issues including financial, legal, operational and administrative procedures involved in starting a new business venture. |
| PEO5 | Social responsibility and ethical leadership: The students are expected to be able to understand and analyze the corporate social responsibilities and apply legal and ethical reasoning in decision making. |
Program Learning Outcomes (PLOs)
| PLO1 | The students will be able to develop in-depth theoretical and practical knowledge of marketing in light of sustainable development as well as they will be able to develop the ability to use core and advanced knowledge supported by critical and analytical thinking to identify organizational problems and to analyze, justify, initiate and implement credible actions in an uncertain world. |
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| PLO2 | The students will be able to develop the capacity to see the bigger picture of business and society in evaluating viable options that can create values for organizations as well as their stakeholders while upholding sustainability. |
| PLO3 | The students will be able to develop the capacity to recognize entrepreneurial opportunities and evaluate their potentials for success considering the underlying complexity, uncertainty and dynamics by dint of leadership and collaborative skills. |
| PLO4 | The students will be able to develop the ability to understand the effects of globalization, multiculturalism, and diversity on the organizational performance, employee behavior, and efficacy. |
| PLO5 | The students will be able to develop the capacity to communicate effectively and professionally through physical or virtual presence, and to exhibit the awareness of ethical dimensions, and professional standards. |
Message from the Head
Dear students and visitors,
Welcome to the Marketing Department’s page on the Chittagong Independent University website. As the Head of the Department, it gives me great pleasure to introduce you to our department and the range of programs we offer.
Our department is committed to providing our students with a comprehensive understanding of marketing principles and practices. We offer a range of programs that are designed to equip our students with the skills and knowledge they need to succeed in the dynamic and ever-changing field of marketing.
Our faculty members are highly qualified and experienced professionals who bring a wealth of practical knowledge and expertise to the classroom. They are committed to providing our students with a stimulating and engaging learning experience that will prepare them for success in their careers.
Our programs are designed to be flexible and adaptable to meet the diverse needs and interests of our students. Whether you are interested in pursuing a career in advertising, market research, digital marketing, or any other area of marketing, we have a program that will suit your needs.
We believe that education is a partnership between the student and the institution, and we are committed to working closely with our students to ensure that they receive the support and guidance they need to succeed. We encourage our students to be active and engaged in their learning and to take advantage of the many opportunities that are available to them both inside and outside the classroom.
Thank you for visiting our page. We hope that you will find the information here helpful and informative. If you have any questions or would like to learn more about our department and our programs, please do not hesitate to contact us.
Sincerely,
Dr. Robaka Shamsher
Head, Department of Marketing
CIU Business School
Program Overview & Curriculum
Master of Business Administration (MBA) in Marketing
Major: Marketing
Requirements for the Master of Business Administration in Marketing
Credit Distribution:
| Sl. No | Category of Courses | Distribution of Credits |
| 1. | General Education/Foundation Courses | 24 Credits |
| 2. | Advanced Courses | 21 Credits |
| 3. | Integrative Course | 03 Credits |
| 4. | Focus/Major Courses | 12 Credits |
| 5. | Thesis/Internship | 06 Credits |
| Total requirement for the degree | 66 credits |
Graduate Attributes:
- Knowledgeable in contemporary issues of marketing as well as integrated business;
- Innovative, collaborative, analytical, creative, and research-oriented;
- Having critical and strategic thinking ability as well as a passion for development, lifelong learning, and acquiring business acumen;
- Having emotional intelligence, professionalism, adaptability, flexibility, as well as skills in decision-making, planning, and problem-solving;
- Characterized by the mindset of a leader, an entrepreneur and a global citizen while possessing cross cultural awareness;
- Having team working ability, interpersonal and effective communication skills and awareness of the ethical responsibilities.
Duration of the program: 2 Years;
Admission Requirements
Mr. Mohammad Rasel Eusoofi
Assistant Director
02333352926, 02333351262; Ext.: 220
Room No.: 3407
Email: rasel@ciu.edu.bd