About Department of Marketing
Department of Marketing
The Department of Marketing at Chittagong Independent University prepares students to excel in the dynamic world of business through a comprehensive and industry-oriented curriculum. The program develops strong foundations in consumer behavior, branding, digital marketing, sales management, and market research, while emphasizing innovation, critical thinking, and ethical business practices. Through experiential learning, case studies, internships, and engagement with industry professionals, students gain practical insights and real-world exposure. The department nurtures future marketing leaders, entrepreneurs, and strategic decision-makers equipped to respond to evolving market demands and contribute effectively to local, national, and global business environments.
Vision & Mission
Vision:
To create value for students, businesses, and society through the advancement of knowledge in marketing and relevant research.
Mission:
| M1 | To produce the marketing graduates of high standard equipped with sufficient knowledge in marketing. |
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| M2 | To advance the knowledge of marketing through relevant and contextual research. |
| M3 | To integrate Sustainable Development Goals (SDGs) in all aspects of teaching, learning, and research in the field of marketing. |
| M4 | To foster the culture of innovation and entrepreneurship in line with The Fourth Industrial Revolution (IR 4.0). |
| M5 | To engage with community, alumni, industry, and all other stakeholders. |
Program Education Objectives (PEOs)
| PEO1 | Understanding core concepts and principles of marketing: The students are expected to be able to exhibit an appropriate blend of knowledge in the field of marketing. |
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| PEO2 | Problem solving, critical thinking, and ethical reasoning: The students are expected to develop critical thinking skills as well as develop the understanding of the ethical reasoning including the ability to describe, analyze, and link the context with concepts and theories, evaluate the situation, solve problems, and make and defend decisions. |
| PEO3 | Effective communication skills: The students are expected to develop effective reading, listening, writing, and speaking skills in the context of professional business communications. |
| PEO4 | Team building, and networking: The students are expected to be able to interact professionally and productively in small teams in a variety of social and business settings and demonstrate effective leadership and collaboration skills for making decisions and accomplishing the goals. |
| PEO5 | Entrepreneurial competencies: The students are expected to be able to start their own business ventures by having both theoretical knowledge and practical experience of certain period. |
Program Learning Outcomes (PLOs)
| PLO1 | The students will be able to develop in-depth theoretical and practical knowledge of marketing in the light of sustainable development and industrial revolutions. |
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| PLO2 | The students will be able to develop capacity to prepare and implement business plans through utilizing latest technology along with creativity, integrity, and entrepreneurial skills. |
| PLO3 | The students will be able to develop ability to understand, predict, and manage the operational & environmental issues of business through strong leadership, and professionalism. |
| PLO4 | The students will be able to develop effective communication skills to present ideas, problems and solutions to all the stakeholders. |
| PLO5 | The students will be able to develop adaptability to work in a diverse, dynamic and challenging environment through self-improvement, teamwork, and innovation. |
Message from the Head
Dear students and visitors,
Welcome to the Marketing Department’s page on the Chittagong Independent University website. As the Head of the Department, it gives me great pleasure to introduce you to our department and the range of programs we offer.
Our department is committed to providing our students with a comprehensive understanding of marketing principles and practices. We offer a range of programs that are designed to equip our students with the skills and knowledge they need to succeed in the dynamic and ever-changing field of marketing.
Our faculty members are highly qualified and experienced professionals who bring a wealth of practical knowledge and expertise to the classroom. They are committed to providing our students with a stimulating and engaging learning experience that will prepare them for success in their careers.
Our programs are designed to be flexible and adaptable to meet the diverse needs and interests of our students. Whether you are interested in pursuing a career in advertising, market research, digital marketing, or any other area of marketing, we have a program that will suit your needs.
We believe that education is a partnership between the student and the institution, and we are committed to working closely with our students to ensure that they receive the support and guidance they need to succeed. We encourage our students to be active and engaged in their learning and to take advantage of the many opportunities that are available to them both inside and outside the classroom.
Thank you for visiting our page. We hope that you will find the information here helpful and informative. If you have any questions or would like to learn more about our department and our programs, please do not hesitate to contact us.
Sincerely,
Dr. Robaka Shamsher
Head, Department of Marketing
CIU Business School
Program Overview & Curriculum
Bachelor of Business Administration (BBA) in Marketing
Major: Marketing
Minor: Student doing major in Marketing may choose his/her minor any one from the following disciplines:
- Accounting
- Finance
- General Management
- Human Resources Management (HRM)
- International Business
- Management Information System (MIS)
- Supply Chain Management
Program Overview & Curriculum
Requirements for the Bachelor of Business Administration in Marketing
Credit Distribution:
| Sl. No | Category of Courses | Distribution of Credits |
| 1 | General Education/Foundation Courses | 36 Credits |
| 2 | Core Courses | 57 Credits |
| 3 | Major Courses | 23 Credits |
| 4 | Minor Courses | 15 Credits |
| 5 | LFE (Live-in-Field Experience) | 3 Credits |
| 6 | Internship/Research Project | 6 Credits |
| Total requirement for the degree | 140 credits |
Graduate Attributes:
- Knowledgeable in contemporary issues of the business and marketing;
- Creative, innovative, and conscientious;
- Having business intelligence, leadership, professionalism, and problem-solving skills;
- Having negotiation, communication, persuasiveness, critical thinking, and decision-making ability;
- Tendency to develop teamwork ability, intercultural competency, inquisitiveness, self-awareness, and a lifelong learning habit.
Duration of the program: 4 years;
Admission Requirements
Mr. Mohammad Rasel Eusoofi
Assistant Director
02333352926, 02333351262; Ext.: 220
Room No.: 3407
Email: rasel@ciu.edu.bd